1. Enjoy the exclusiveright to use the trademarkprotected by law, which is conducive to safeguarding rights.

2. Facilitate consumers to identify products, promote product sales.

3. It is beneficial for enterprises to establish brand image and enhance commodity value.

4. Convenient for advertising.

5. The trademark is an intangible asset of the enterprise, which can be used for chain alliance, investment attraction and transfer.

6. Favorable conditions for entering shopping malls and e-commerce platforms.